10:45 a.m. – Global Outlook and Trends Forecast

Jesper Palmqvist, Area Director, STR

11:20 a.m. – The Preferred Life in 2025 and Beyond

Michelle Woodley, President, Preferred Travel Group

11:45 a.m. – Revealing and Resolving Surprising Distribution Scenarios for Hoteliers

Cheryl Williams, Chief Revenue Officer, Preferred Hotels & Resorts

Amanda Moore, Vice President, Performance Marketing, Preferred Hotels & Resorts

Rhett Hirko, Senior Vice President, Revenue Optimization & Distribution, Preferred Hotels & Resorts

Michael Wong, Founder & CEO, DayBlink GPO

12:05 p.m. – Sustainable Stays: Shaping the Future of Hospitality

Nina Boys, Vice President, Sustainability, Beyond Green

Lawrence Ow, Sustainability Manager, The Fullerton Hotels & Resorts

Rachel Loh, Executive Director of Hospitality, Singapore Tourism Board

Christopher Chua, Co-founder and Creative Director, KulörGroup

12:40 p.m. – Housekeeping