Building brand authority in an AI-driven world requires an integrated technical and creative engine. This session moves beyond the "why" and into the "how," providing a tactical blueprint for how these combined disciplines protect independent luxury hotels and ensure they remain at the center of the AI-driven discovery journey. Attendees will walk away with a tactical checklist for optimizing their hotel’s digital footprint for AI-driven recommendations. They will also gain first-hand insight into Preferred’s AI strategy and tools, including the new ChatGPT application, as well as a greater understanding that "visibility" is a team sport involving data, content, and strategy.