Michael J. Goldrich is the founder and chief advisor of Vivander Advisors. His work focuses on helping organizations build AI literacy, understand AI-driven visibility, and prepare for how work and decision-making are changing.

Michael is the author of Invisible: What to Do When AI Erases Your Business, The AI Literacy Playbook, and Too Many Hats, Too Little Time. His writing explores how AI reshapes discovery, relevance, and organizational power, often before those shifts are visible inside most companies.

He previously served as Chief Experience Officer at The Hotels Network and has led digital, e-commerce, and marketing transformation initiatives for organizations including Club Quarters Hotels, Starwood, Accenture, Monster Worldwide, and Wyndham. His career spans more than 25 years across strategy, marketing, and advisory roles.

Michael is a featured writer for Hospitality Upgrade and a frequent speaker at executive conferences, where he focuses on translating complex AI change into practical understanding for business leaders.

His work has been recognized with multiple Adrian Awards, and he has been named one of HSMAI’s Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization.