Name
Breakout 1: Own Your Distribution. Protect Your Brand.
Date & Time
Wednesday, May 13, 2026, 4:00 PM - 4:40 PM
Description

Join top hoteliers including members of our Third Party Distribution Advisory Council for a dynamic panel on mastering today’s distribution landscape. Get straight talk on what to do, what to avoid, and where contracts can trip you up. Walk away with proven strategies to control where your rates, offers, and promotions appear, so your brand.com revenue stays strong and uncompromised.

Speakers
Rhett Hirko - Preferred Hotels & Resorts
C.S. Ramachandran - Preferred Hotels & Resorts
Jeff Borman - Virgin Hotel Collection
Hasnain Alloo - The Londoner
Location Name
Grand Ballroom