Insights from Corporate, Consortia, and Entertainment Sectors with Forecasts and Key Partnerships, hosted by Kimberly Wilson, Wen Yong, Fiona Lee, Michelle Streeter and special guest Cady Wolf (GBTA Foundation), offers a comprehensive analysis of the sales initiatives planned for 2026 and highlights current trends in corporate sales across Corporate, Consortia, and Entertainment markets. Attendees will gain an understanding of the latest strategies aimed at driving strategic growth, with a particular focus on emerging initiatives within the hospitality industry. The session will delve into forecasts for the corporate travel sector, including projections from leading organizations such as Travel Management Companies (TMC) and the Global Business Travel Association (GBTA).