With over 20 years of experience driving success for global brands in the travel, technology, and eCommerce sectors, Cady Wolf is a commercial leader with expertise spanning B2C, B2B, and SaaS-focused companies. As Vice President of Strategic Development at the GBTA Foundation—the nonprofit arm of GBTA dedicated to advancing People and Planet initiatives—Cady plays a key role in shaping the future of the business travel industry.

Before joining GBTA, Cady founded A23 Advisors, a hospitality consulting firm, and held key commercial leadership roles at industry leaders like Travelocity, Sojern, and Switchfly during her 18 years in San Francisco.

A lifelong learner, Cady holds undergraduate and graduate degrees in Hospitality Management, as well as executive degrees from Cornell University, SMU, and UVA. She is deeply committed to industry advancement, serving on multiple advisory boards, founding Women in Travel Tech, and teaching in the Hospitality and Sustainable Tourism program at the University of Utah.

Based in Park City, Utah, Cady balances her professional passions with an active outdoor lifestyle, enjoying life with her husband, three sons, and two dogs.