Rhett Outten is a third-generation owner of Croghan’s Jewel Box, a century-old Charleston landmark on historic King Street. Alongside her sister, Mariana, Rhett has masterfully balanced heritage and innovation, preserving the store’s timeless charm while propelling it into the digital age. She has cultivated a dynamic online experience that connects seamlessly with customers both in-store and online.

Her approach to marketing is both artful and data-driven. Each quarter, her team analyzes key performance metrics to refine their digital strategy, ensuring that every campaign resonates with the evolving behaviors and expectations of today’s consumers.