Seth Borko leads Skift Research, the premier source of market research and business intelligence on the travel industry. He oversees the team's 45+ annual reports covering hotels, airlines, online travel, short-term rentals, travel experiences, traveler behavior, and destinations.

Seth co-hosts the Skift Travel Podcast with Editor-in-Chief Sarah Kopit, where they discuss the latest news, research, and insights shaping the business of travel. He's also an accomplished public speaker, combining data-driven analysis with a passion for travel and an understanding of industry history to bring emerging trends to life. Before joining Skift in 2018, Seth worked in finance at J.P. Morgan.

Areas of Research

Seth researches how consumer trends, economics, distribution, and technology intersect across the global travel industry. He has a focus on hotels, airlines, and online travel agencies. He leads the Skift research team in translating its findings into clear, compelling perspectives for industry leaders—bringing together data, analysis, and real-world context to deliver meaningful and actionable insights for readers, clients, and event audiences.