Cheryl Williams is Chief Revenue Officer for Preferred Hotels & Resorts, dedicated to overseeing and fine-tuning best-in-class commercial efforts globally for the organization across key departments including sales, revenue optimization, marketing, e-commerce, loyalty, distribution, events, and customer relations.

Cheryl has earned numerous accolades in the hospitality industry. She was named by Hospitality Sales & Marketing Association International (HSMAI) as one of the world’s “Top 25 Most Extraordinary Minds in Hospitality & Travel Sales & Marketing.” She also helped launch the Aloha Chapter of Meeting Professionals International (MPI) and has since been honored with the MPI Aloha Chapter Founders Award. She was a finalist for the Pacific Business News Businesswoman of the Year in 2014 and was honored in 2018 by Pacific Edge Magazine for her contributions to Hawaii’s visitor industry. She is based in Preferred’s corporate headquarters in Newport Beach, California.