Chloe Popescu is the Chief Marketing Officer of Oscar de la Renta, where she leads the brand’s global marketing and communications strategy, including content, talent integrations, partnerships, and new category development. In this role, she is responsible for shaping the house’s cultural relevance and expanding its presence across fashion, entertainment, and emerging platforms.

Prior to joining Oscar de la Renta, Popescu spent over a decade at United Talent Agency, where she led Brand Consulting for the agency’s luxury practice. In that capacity, she advised leading fashion, beauty, and lifestyle brands on strategic partnerships, cultural positioning, and talent-led storytelling. She began her career in entertainment, with earlier roles at William Morris Endeavor, building a foundation at the intersection of Hollywood and brand strategy.

Known for her ability to bridge fashion with entertainment and culture, Popescu brings a distinct perspective on modern brand-building—one rooted in narrative, talent, and cultural fluency.