This panel discussion with three corporate travel buyers centers on the experience of corporate travel buyers as they navigate the complexities of managing a global hotel program and conducting the sourcing process. Gain a thorough understanding of the steps buyers take when selecting hotel programs on an international scale, as well as the strategies they employ throughout the sourcing procedure. The session will also address the evolving challenges corporate travel buyers face in an increasingly dynamic marketplace, such as adapting to shifting regional requirements, balancing cost considerations with traveler satisfaction, and leveraging technology to streamline sourcing and program management. The conversation will emphasize collaboration between buyers and hotel partners, exploring innovative solutions and case studies that illustrate successful partnerships and program optimization. By the conclusion of the discussion, participants will attain actionable insights to refine their own sourcing processes and enhance the value delivered through positioning their hotels for sustained success in the competitive landscape.