The distribution landscape is evolving faster than ever. Online booking tools and AI are reshaping how guests find and book hotels – often at the expense of hotel margins and control. This session is designed to help hoteliers reclaim control and drive profitability.

In this session participants will learn:
· What’s Changing in Hotel Distribution and why it matters
· The Impact of Online Booking Tools and AI on the bottom line
· Look Behind the Scenes of Third-Party Distributors and how they operate
· A Logical Solution and Strategy to optimize distribution and boost performance