Eason Zhang is the Head of Travel, Strategic Partnerships for TikTok in Southeast Asia, where he spearheads initiatives aimed at enhancing collaboration with key OTA and Airline partners in the region. Over his 3.5 years at TikTok, Eason has successfully built and lead the Strategic Account team for Travel post pandemic, focusing on partnerships with key travel partners. His effort had driven innovative performance product solutions for TikTok globally, and shaped effective digital strategies that empower travel partners to leverage TikTok’s dynamic platform.

Before joining TikTok, Eason built up his industry knowledge and honed his skills at Skyscanner and Google, amassing nearly a decade of experience in travel space and digital marketing. He is well-versed in performance solutions and has developed a deep understanding of the travel landscape across the Asia-Pacific and Greater China region. Eason is also recognized for his thought leadership on the future of travel landscape, making him a compelling speaker and strategist in the industry.