Executive Learning Session

Today's leisure travelers view 140+ pages of online travel content prior to booking a trip . . . moving from inspiration, to research, back to inspiration, to more research - and on and on - until making a choice. How can travel companies keep up - and avoid the pitfalls along the way? During this session we'll discuss today's booking journey, how travelers "shop," and the benefits of both breadth of options and depth of content - to capture at inspiration and move through to conversion.

Led by: Amanda Moore, Vice President Performance Marketing